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https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/3c51f130-11e0-44ef-9950-9f96d76e8606/CTG_moodboard.png https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/8d818d64-8135-4e3d-8d97-373841eaa3df/sweeney_logo_options_sweeney_logo_options_sweeney_logo_options.jpg https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/81ed0468-f5ac-44a0-945e-3b60f74c2c03/lowerthirds_progression.gif https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/a99bf706-472b-4294-ba1c-50ca468cd24d/Symbols.png https://www.designbysweeney.com/portfolio/apbs monthly 0.5 2025-07-15 https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/09e15ba5-3025-4067-932d-ce3e42b52206/AAPI_banner_mockup.jpg Portfolio - PBS // Design and Production Austin PBS homepage banner // Asian American Pacific Islander Heritage Month https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/a92573c9-9c70-4be8-8caa-621ef404d277/pbs_ff_jammin_QR.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/792f7a25-b70f-433c-9c8c-a9132a73dfa5/acl_nickel-creek_h.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/61a53a2a-8bd2-48f2-b6df-bcad71a46378/ACL_trifold_mockup_musgraves.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/0b0da78b-b4a1-4c05-98be-c72c695c415f/CTG-TV-mockup-GIF.gif Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/1520462b-cc6d-4cee-950f-c5519f7072ee/aframe_sign_mockup_PBS_registration_3x4.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/390baae8-2c26-4e49-bc1f-165285a6af88/PBS_collier_mockup.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/29d4734c-03f1-4fbd-9de1-67ae602fcb83/PBS_mockup_social.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/4b005405-d437-4d27-99b3-00ec7e969dfc/pbs_ff_registration.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/547a8b25-d3c9-4613-a42e-4ad4861a631f/acl_gracie.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/726bdc6a-7ecf-47d4-a67a-614ec888e075/passport_mockup.jpg Portfolio - PBS // Design and Production Austin PBS homepage banner // PBS Passport https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/a444b433-5004-4a8a-877f-f58d22a35653/aframe_sign_mockup_PBS_jammin_3x4.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/ab4d9047-d5ea-438e-a128-7380f260d4bc/PBS_riffraff_mockup.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/c6c547fd-0352-49c1-9721-bdb3cceacded/pbs_ff_rosie.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/1740416549091-FRZDYDXZY1CT1200DXMN/kacey-program-insitu.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/72945f11-ec72-4d51-803c-83ca26ca0c5a/pbs_ff_breakfast.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/3681d4ad-95f3-4ac5-905a-cef3bba49085/acl_mrogers.jpg Portfolio - PBS // Design and Production https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/cee491a2-d470-4be0-81f5-cb14e04f50fb/pbs_ff_wombats.jpg Portfolio - PBS // Design and Production https://www.designbysweeney.com/portfolio/cover monthly 0.5 2025-10-10 https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/57230cfd-fc9f-4657-a07d-1ab952a587d6/theme+boards-01.jpg Portfolio - Personal Project // Book Cover Design Theme board: confronting death https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/50e31588-492a-40d3-af79-b1701f6d151c/Artboard+1.png Portfolio - Personal Project // Book Cover Design Sketched a lot of faces https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/4bc8d0aa-fef9-4ce8-9657-5135775ec02d/styles_for_portfolio_WAYGT.png Portfolio - Personal Project // Book Cover Design https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/5ffab051-4e8b-43b4-81c3-ea1ecc214aa9/mockup_book_personreading_cover-and-spine_resize.jpg Portfolio - Personal Project // Book Cover Design https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/a9da61da-96e1-4ca5-8345-af0d662e7ffa/mockup_book-with-orange-drink_cover-only_resize.jpg Portfolio - Personal Project // Book Cover Design https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/763e2a17-799f-484a-8a53-a5e2b412830b/brainstorming-waygt.png Portfolio - Personal Project // Book Cover Design https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/dd8cc4c4-3dc9-4430-a6b5-a15a098d8bae/mockup_book-open-face-down-and-up_entire-dustjacket_resize.jpg Portfolio - Personal Project // Book Cover Design https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/16f0ac29-0dff-434d-a054-bb0a5c377a3c/theme+boards-02.jpg Portfolio - Personal Project // Book Cover Design Theme board: connection https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/7d9f1fad-bd11-495a-b749-2d740bcf4180/sketches1.png Portfolio - Personal Project // Book Cover Design https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/3afb354d-bc96-4329-8dbc-42e03490609e/Artboard+2.png Portfolio - Personal Project // Book Cover Design Practiced sketching connected faces https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/bcae89fa-17bc-40a6-bcc9-dee1e563a4ad/styles_for_portfolio_WAYGT2.png Portfolio - Personal Project // Book Cover Design https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/efdbefcc-2f03-407d-a82b-83afa73e5398/mockup_poster_hanging-on-street_resize.jpg Portfolio - Personal Project // Book Cover Design https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/78b316ff-e8c3-467c-8a2a-d50f1bdca2e9/book+cover+design.jpg Portfolio - Personal Project // Book Cover Design https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/599bfdb4-47e4-4806-93cb-fdac7e404ab8/theme+boards-03.jpg Portfolio - Personal Project // Book Cover Design Theme board: women aging https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/49992caa-b924-4efe-baf5-d573d0c0c8d5/sketches2.png Portfolio - Personal Project // Book Cover Design https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/d3b69958-14d9-40b6-9e41-812ff00a86a9/Artboard+3.png Portfolio - Personal Project // Book Cover Design Chose the outline shape https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/4a6f7539-2ad8-42c5-b56a-716c314866fb/mockup_ebook_hand_waygt.jpg Portfolio - Personal Project // Book Cover Design https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/1714511078779-3ES9LOS4NL6WIW0LVMIW/mockup_book-repeated-in-grid_cover-only.jpg Portfolio - Personal Project // Book Cover Design https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/e9dfe504-9c72-4f54-ac3e-b42717c06156/Artboard+4.png Portfolio - Personal Project // Book Cover Design Traced favorite faces from various sketches onto outline https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/92762993-702a-4165-8062-8ec1feb79b4a/moodboard_bookcover.jpg Portfolio - Personal Project // Book Cover Design Moodboard https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/eb2557a2-1e06-4619-8415-5d9d670f1f1d/Artboard+5.png Portfolio - Personal Project // Book Cover Design Went over with ink and scanned https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/26c43b14-bdfd-4b1b-a98a-1044ff5e4596/Artboard+6.png Portfolio - Personal Project // Book Cover Design Image traced in Illustrator https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/48bb527c-3353-4a95-af73-4bb409926eff/waygt_covers.png Portfolio - Personal Project // Book Cover Design In the top row, a selection of existing book cover designs. In the bottom row, other illustrations that I found accompanying reviews and blurbs of the book. https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/1a8d46d7-5806-44c4-a1e0-49cf6a1c97cb/waygt_digital_drafts.png Portfolio - Personal Project // Book Cover Design https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/c7da3a9b-6159-4bc8-a616-85f6d793ed5f/waygt_cover_drafts.png Portfolio - Personal Project // Book Cover Design Clockwise from top left, versions go from earlier to later and move through a range of blue backgrounds https://www.designbysweeney.com/portfolio/fantasticfest monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/ced74b05-5fa6-4961-a783-d8c2c8735265/grunge+moodboard.png Portfolio - Fantastic Fest // Event Branding & Poster Rubber stamp https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/155e4957-4ddf-4158-9d35-62c04ff4fb67/lettering_01.jpg Portfolio - Fantastic Fest // Event Branding & Poster I began by creating rubber stamp letters and even tried drawing patterns in pen on top of the stamp. I planned on scanning them and rasterizing the letters, but realized this wouldn't scale for a billboard. I tried scanning the rubber stamped letters and outlining them in Illustrator to make vectors, but this was a lot of steps for an effect not much different than simply drawing the letters. https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/70b24c38-4cc0-4f35-b341-d44dcc9654b8/styles_for_portfolio_landscape.png Portfolio - Fantastic Fest // Event Branding & Poster Color https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/f90aad5a-aeee-4119-ad69-1b8393059105/ff_poster_3x4.png Portfolio - Fantastic Fest // Event Branding & Poster https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/e4ad232d-9f2c-4b52-941d-33867eadfc65/mockup_badge_angle_resize.jpg Portfolio - Fantastic Fest // Event Branding & Poster https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/73b66951-0cab-48fb-9708-c33309135bf5/mockup_t-shirt_ff_front_resize.jpg Portfolio - Fantastic Fest // Event Branding & Poster https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/f9e6c20b-096e-4219-b059-c69643a5f8bd/mockup_program_cover_ff.jpg Portfolio - Fantastic Fest // Event Branding & Poster https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/599f66c3-de42-417d-89ee-40ffdef05a8f/gouache+moodboard.png Portfolio - Fantastic Fest // Event Branding & Poster Gouache embellishment https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/66f3f225-6cdb-4b6e-b5b6-9e1ce3ecc7bd/linnosaurus-dadada-2008_resized.png Portfolio - Fantastic Fest // Event Branding & Poster I decided to base my letters off of this alphabet, created by the designer Linnosaurus. https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/a2ac70ba-eae5-4ab0-ba39-39aee535a026/styles_for_portfolio_landscape2.png Portfolio - Fantastic Fest // Event Branding & Poster Type & Lettering https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/3e82f710-e5f5-4705-b906-c836368d8671/mockup_poster_ff_resize.jpg Portfolio - Fantastic Fest // Event Branding & Poster https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/d0f8af52-a7f1-4790-bdce-549bdf064bc1/mockup_polebanner_ff_resize.jpg Portfolio - Fantastic Fest // Event Branding & Poster https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/f40aa360-da36-479e-bdc6-ff5e9df4a710/mockup_tshirt_back_city_resize.jpg Portfolio - Fantastic Fest // Event Branding & Poster https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/e21b3b5b-a79d-4f50-8ad6-3b52abbe7b46/retrofuturism.png Portfolio - Fantastic Fest // Event Branding & Poster Retro-futurist https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/a4acaf64-9936-4316-8eba-d543cd60825e/lettering_02.png Portfolio - Fantastic Fest // Event Branding & Poster I traced over the letters to test them out. I thought the F and the E were too similar so I created a new E from the B. I decided to simplify the S by tracing the C and adding an extra curl. I also added a left arm to the A to make it more identifiable. https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/640b8ac4-148d-4c78-a3f4-babdbba5c9bb/styles_for_portfolio_landscape3.png Portfolio - Fantastic Fest // Event Branding & Poster Shapes and Creatures https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/52d5d579-c62c-439b-8d9e-1697ecff3776/mockup_popcorn_realistic.jpg Portfolio - Fantastic Fest // Event Branding & Poster https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/00130ef0-a4c3-427f-a072-42c80ccaf8b6/lettering_03.png Portfolio - Fantastic Fest // Event Branding & Poster These were the final letterforms I chose. I tried drawing them staggered. After this, I scanned them in and outlined them in Illustrator with a combination of the pen tool and image trace. https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/71c86472-1f7c-45af-87d6-1d47f0a2e0ea/program_ff_spread.jpg Portfolio - Fantastic Fest // Event Branding & Poster https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/ca07b81e-a1b0-476b-ab7e-05fd8a930a09/mockup_billboard_ff_resize.jpg https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/3a9a1b8d-e0f9-4a5e-8a81-d35245466a54/sketches_round1.png Portfolio - Fantastic Fest // Event Branding & Poster I tried to sketch in the different styles I collected, and imagined as many different kinds of creatures and monsters as I could. https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/8377d64c-c00d-4511-bce0-41baebfe22db/sketches_round2.png Portfolio - Fantastic Fest // Event Branding & Poster https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/8a342857-c6e4-462c-9f6f-691edb96a723/digitaldrafts_ff.png https://www.designbysweeney.com/portfolio/sardines monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/3236422a-bd4b-4227-822d-6b7329e6b4b0/originalpackaging.png Portfolio - Wild Planet // Packaging and Marketing Original Packaging https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/9a1bda66-9739-48c3-bd44-9971a6b2250f/California+coast.png Portfolio - Wild Planet // Packaging and Marketing California coast https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/b5901649-59b5-4fad-a759-70132ed07ea4/styles_for_portfolio_landscape3.png Portfolio - Wild Planet // Packaging and Marketing Shapes https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/fa9eae99-6d3e-451a-b17a-1abf882a5d76/shelf_smaller.jpg Portfolio - Wild Planet // Packaging and Marketing On the shelf https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/cc0e6af3-acd4-42dd-be41-d9d040c14a3c/Climate+activist.png Portfolio - Wild Planet // Packaging and Marketing Climate activist signs https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/2aec4cee-fcf9-42f3-9f67-54367c0cf1e7/styles_for_portfolio_landscape.png Portfolio - Wild Planet // Packaging and Marketing Fonts https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/402d6e9b-c77d-42a9-87f0-e38e423db24e/Oldschool+fisherman.png Portfolio - Wild Planet // Packaging and Marketing Old timey fisherman https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/263527a3-28d2-4614-b14d-d8b18c587b9b/styles_for_portfolio_landscape.png Portfolio - Wild Planet // Packaging and Marketing Colors https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/c3d5d620-c4c8-4da8-b806-9d4f7c7fce04/4boxes.jpg https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/f3c7e2ff-8f61-4875-b804-b8136833d4cb/mainmarble_Box_Mockup.jpg https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/06b0574f-01c6-4762-84ba-6e88936c6db8/snjssk-vrvM5_3EIUc-unsplash.jpg https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/0e3012c9-3518-4fba-8276-45415779e31e/towfiqu-barbhuiya-ONQaaWF1EPI-unsplash.jpg https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/3082f068-2a87-4fa8-b5cd-2e76abf9ee1a/packaging-on-dieline-01.png https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/7a10ec04-9c7a-45b6-8af3-9d2bc07c5f6e/animation-mockup.gif https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/139e7b80-4b0a-483f-8dc6-52730f2342fb/sketches.png https://images.squarespace-cdn.com/content/v1/65e66a78d0f82e6c0994c7fb/7a8d151e-4e60-4e01-a661-df894b9fb04e/digitaldrafts_sardines.png Portfolio - 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