Women Communicators of Austin

Event Concept & Branding // Graphics // Illustrations

Challenge: To distinguish the Women Communicators of Austin (WCA) 2025 awards brunch (“Banner Brunch”) from previous events, motivate nominations, and invite scholarship applications; while staying true to the WCA mission and identity and the Mad Hatter tea party theme.

Solution: A playful collage of custom illustrations combined with original public domain Alice in Wonderland illustrations. A customized typographic tagline.

Cindy Friedman provided creative direction and also created some of the graphics. We were given the theme “Mad Hatter tea party”, from which Cindy developed the concept of “be curious(er)”. I proposed three options for visual concepts, and the planning committee chose the Alice in Wonderland collage concept. I wanted to balance sophistication with celebration, and a little bit of Wonderland-ish chaos mixed in.

Thanks to a robust marketing campaign, the event increased in attendance from the previous year.