Garden Marketing and Merchandise
Poster Concept
Challenge: To draw new customers to the Austin Community College student-run farmstand to buy fresh vegetables, educate them about the farm’s role in the community, and invite them to volunteer and learn at the farm.
Solution: An inclusive tagline, “grow with us”, combined with an illustration that connects the earth, vegetables, and a community of people, finished off with a vibrant gradient to draw visitors in.
This was part of a practicum at Austin Community College. I came up with the concept and initial sketches, and a team of us took turns art directing, designing, and incorporating feedback. (Core team: Pia Harden, Kodylynn Crosoriol, Elizabeth Crawford.)
Garden Logo, Merch, and Signs
For the Patterson Park Community Garden, I’ve designed a logo, t-shirt (used for fundraising), stickers (for name recognition at events, and to encourage donations), social media posts (for fundraising and event promotion), and signs (to guide and direct visitors). (Signs are still waiting to be printed!)
